An advertising company in Jerusalem has refused to carry ads campaigning for women’s equality on their buses. Cnaan Advertising, the company responsible for adverts on buses rejected the advert campaign as they believe the buses will be vandalised by orthodox extremists . Cnaan Advertising demanded a financial guarantee of almost £8,500 from Yerushalmim, the movement responsible for the campaign, to run the adverts. In 2008, adverts featuring Yerushalmim head Rachel Azaria appeared on buses as part of her run for a seat on the city council, but since then, women have rarely appeared on bus advertisements.