Indians, ever a chatty lot, are obsessed with the idea of being obsessed with social media. That is why, as the BJP’s stunning victory in the Indian general elections was declared, the news media immediately began to examine the impact of social media campaigning in the elections. Numbers aside, the victory over social media has revealed the fault lines of Indian society as it stands today.
India’s online population is small as compared to its offline population – about 213 million users to 1.2 billion people – but it is growing. Though these figures expand and contract depending on whom you ask, we do know that 33 million are on Twitter and Facebook has hit the 100 million-user mark. Given these statistics, it is indeed impressive that India’s newest Prime Minister, Narendra Modi has 4.2 million followers on Twitter already. The would-be leader of opposition, Rahul Gandhi, whose party did not win enough seats to actually assume the seat as leader of the opposition in parliament, isn’t on Twitter. However, his party has an account, with about 181,000 followers. There are other political stars on social media, including individual members of various parties, and notably, members of the newly formed Aam Aadmi Party.
However, when asked the question: “who won the social media war” – because, to be sure, there was one – the answer can only really be Narendra Modi. In fact, his own campaign machinery was so well oiled that his personal profile overshadowed his party. “Ab ki baar, Modi Sarkar” (this time, a Modi government) was arguably the catchiest slogan on the campaign and it inspired many a joke, including a takeover of the nursery rhyme – “twinkle, twinkle, little star, ab ki baar, Modi sarkar!” And according to reports, the BJP was mentioned on Twitter, on average, about 30,000 times a day, with the Congress trailing behind at between 15,000-20,000. Modi’s victory tweet promising a better India after election results were declared was retweeted 69,872 times.
Truthfully, there is no way that social media could have supplanted the traditional route. Modi’s tireless campaigning – 437 rallies, 5,827 public interface events across 25 states that is a distance of 300,000km – is impressive. But, equally impressive was the BJP’s entire digital campaign effort; a “social media war room” that reportedly cost Rs 35 lakh (35,000 GBP), with 30 computers and about 50 volunteers, tracking activities across India’s 92,000 villages. And accounts from insiders, young professionals, many whom took sabbaticals from their jobs to participate in this campaign, talks of a breathless environment, where Facebook was used to crowdsource ideas for speeches, and ‘Mission 272’ (in terms of how many seats they were aiming to win) became a reality. In fact, many creative contributions from BJP’s supporters – videos, jingles, songs and poems – can be found on the website.
At the same time, social media has been very revealing about the state of the Indian majority. The tonality of political discourse over the internet, which was very polarized between the Hindu rightwingers and secularists saw vicious language, trolling and hate speech dotting the landscape. However, the Hindu right, abused as communal in the time of the Congress government have emerged victorious and unapologetic about their political leanings. In public groups on Google Plus, cyber Hindus declare that a “pro Hindu lobby is not an option, but a sheer necessity.” In fact, the ‘liberal’ discourse that sweeps much of the mainstream English media was taken aback at the sweeping victory that the BJP has earned in this election. There is nervousness that the BJP, supported and guided by the RSS – Rashtriya Swayamsevak Sangh—a right-wing, nationalist group espousing strict discipline, martial training and self sacrifice in defence of the Motherland, often derided for being extremist – will work towards a majoritarian agenda where minorities will find less space to exist. These fears are compounded by the RSS’s beliefs – formalized in annual reports – that seek to impose a strict moral code that frowns upon live-in relations, homosexuality and also keeping an eye on minority communities. The RSS has being heartened by educated Indians joining their cause via social media, thereby signaling that their views might no longer be frowned upon as extreme or communal. They do not want to apologize for representing the view of the Hindu right.
And on cue, Narendra Modi, in a rousing speech formally accepting his role as the leader of the majority party in Parliament, promised his fellow BJP MPs that by the birth anniversary of Pandit Deendayal Upadhyaya in 2016, co-founder of the Bharitiya Jan Sangh that later became the BJP as known today, India shall rise to its promise of being a great nation. Tying down his campaign promises to his deep association with the RSS, the signal is clear. Indeed, Atal Bihari Vajpayee, the former Prime Minister, had affirmed proudly that “the Sangh is my soul”. The Hindu is back in Hindustan (another name for India).
An analysis in India Today magazine has declared the Indian cybersphere ‘saffron’ (the color associated with the Hindu right) writing, “But their agenda is a mix of post-modern and traditional. They oppose dynasty politics, particularly the Nehru-Gandhi clan and its allies such as Shiv Sena. They call minority appeasement ‘pseudo-secularism’ with such fervour that their sentiment could easily be interpreted as Hindu supremacist or anti-Muslim. They are against lower-caste reservation, particularly because it is poorly implemented. They are concerned about internal security. But above all, they are against corruption.” In deconstructing the ways of the Hindu saffron social media user, the article offers certain clues, such as the words “proud”, “patriot” and “Hindu” appearing in their bios, and often uploading images of Hindu gods as their display picture.
The people have spoken. The media is filled with analysis that people have either embraced Modi for his Hindu leanings, or ignored them in order realize the dream of “development” that is has promised to deliver. The number of Muslim MPs in parliament is down to 21 from 30 in the last session, the lowest number since India’s first elections. The Congress and its allies, who built careers on carefully constructed platforms of secularism – in their first term, they had a Muslim President, Sikh Prime Minister and Christian leader of the party – have been set aside in favour of a openly religious and Hindu BJP. Whatever be the reasons for the vote, for the everyday people tweeting and Facebooking, it appears that being pro-Hindu is slowly being disassociated with being communal. For many, this is a relief.
Modi invoked Lord Ram while addressing a meeting in Faizabad, barely six kilometres from Ayodhya. He shared the stage with the Faizabad candidate Lalu Singh who was issued a notice by the EC for displaying religious portraits.
“The Ram- Rahim ideal and the secular ideology are often the stuff of an Indian politician’s election haberdashery, not his soul-stuff.” Justice Krishna Iyer of India’s Supreme Court was scathing in his criticism of those electoral candidates who canvass votes in the name of religion or by instigating polarisation among different religious and ethnic communities. Besides violating India elections law, they also damage the country’s secular fabric.
The law is Section 123(3) of the Representation of the People Act, which deems candidates’ or their agents’ appeal for votes on the basis of religion or religious symbols as a “corrupt practice”, and if found guilty, entails disqualification.
On May 6, while campaigning for Lalloo Singh, the Bharatiya Janata Party’s (BJP) candidate from Faizabad, Narendra Modi, with the picture of Ram, a mythological king of ancient India, revered as a god by the Hindus, adorning the background, promised to bring about “Ram Rajya” (kingdom of Ram) if voted into power. The Election Commission was quick to order an investigation for a violation of the election law as well as the Model Code of Conduct–a set of guidelines which aren’t legally binding.
As it has become de rigueur for a Hindu Right party like the BJP, bellicose arguments about violation of the fundamental rights to freedom of religion and freedom of expression were relentlessly trotted out. The truth is quite different, because the Supreme Court has held that the restriction on religious electioneering doesn’t impinge upon any such right.
When the constitutional validity of Section 123 (3) was challenged in 1954, a bench of five Supreme Court judges while upholding the provision held that it does not prevent a man from speaking and merely prescribes conditions which must be observed if he wants to enter parliament. The right to contest an election is not a common law right but a special right created by a statute and the statutory provisions have no bearing on the fundamental rights. Then when a similar challenge was mounted again in 1965, the court affirmed its earlier decision and stated that the law acted as a wedge against the secular, democratic process being vitiated by bigotry and violence. It must be mentioned that both these judgements hold ground to this day.
Going back to Modi’s speech, take a look at the photograph, and some more facts. “Ram Rajya”, which the BJP so desperately tried to pass off as a moniker for good governance, is an exclusive Hindu term, and no one professing any other faith would ever use that expression. The setting in which the speech was delivered makes Modi’s actions all the more egregious. He was speaking at Faizabad in Uttar Pradesh, which is only a stone’s throw away from Ayodhya, which has attained permanent notoriety for the site of the demolition of the Babri Mosque in 1992 by hordes of militant Hindus swearing fanatical allegiance to the BJP and its associated parties. In fact 6 December 1992 marks that watershed moment when communalism became an inalienable and vicious part of Indian politics. Things have only slid downhill from there, and who can forget the carnage in Gujarat in 2002 (under Narendra Modi’s watch)?
And the fact that Lalloo Singh is one of those arraigned as accused for razing the mosque to the ground leaves no one in any doubt as to Modi’s real agenda- to whip up Hindu communal passions and garner as many votes as possible.
Modi’s increasingly strident bigotry has bared its fangs open in the last lap of the election campaign. Only on May 5, he tried to charm his Uttar Pradesh supporters by thundering that only those who worship Durga–a Hindu goddess–are true Indians, and all Muslim migrants will be deported once he came to power.
It remains a mystery and one of grave consternation as to why the Election Commission finally went easy and took no action. But a fitting reply to the last Modi apologist would be -the promise of building a Ram temple over the pulverized mosque occupies pride of place in the BJP’s election manifesto.
The India media is the subject of the news yet again. This time though, the private news channels — the usual suspects – are only reporting the news. Instead, the latest war of words among politicians has thrown the public service broadcaster, Doordarshan, into the limelight.
Narendra Modi, prime ministerial candidate for the Bharatiya Janata Party (BJP) was interviewed by Doordarshan, and it appears that comments he made about a friendship with a senior member of the ruling Indian National Congress were edited out of the final interview. The news broke on social media, and immediately the channel was accused of censoring the statements that might make Congress seem too chummy with their sworn opposition.
The CEO of Doordarshan, Jawhar Sircar, in a letter to the board of Prasar Bharti, the autonomous body that runs the channel, made it very clear that the public broadcaster does indeed suffer from government interference. Reportedly, Sircar wrote in his letter that there has been a lost opportunity to convince a “young minister to break this long traditional linkage between the ministry and the News Division, which has continued unabated long after Prasar Bharati was born and assigned its distinct role in 1997”. This is a direct reference to the current Minister of Information and Broadcasting, Manish Tewari. In the same report, carried by the Economic Times, a member of the Congress have rubbished this claim, saying that Sircar is “merely currying favour with the new dispensation as he had never raised the issue of autonomy earlier”.
Narendra Modi interview isn’t the first time Sircar has brought up the question of autonomy for the broadcaster. Sircar’s personal website carried news items relating to “freeing Prasar Bharti from government control”, papers that suggest DD could follow the BBC’s annual license fee model, as well as older news items about how the channel, under the Congress-led UPA government has previously neglected to give Narendra Modi the kind of airtime the private channels have accorded. For his part, Minister Tewari has made a statement that “autonomy of Prasar Bharti is guaranteed by an act of Parliament. I&B ministry has an arms length relationship with Prasar Bharti”.
One can be sure the complaints about airtime will be flipped around if another party forms the government. Therefore, politics aside, the basic question needs to be addressed: despite an autonomous status, does the government in fact wield undue influence over Prasar Bharti (which includes radio as well)?
The current structure of the public broadcaster stands as such: the Prasar Bharti is an autonomous body that answers to the Parliament of India through the Ministry of Information and Broadcasting. All of its staff are officers recruited through the Union Public Service Commission, and are transferred to their positions at Prasar Bharti after having served in other government departments. There is belief that this might be the reason for the “government” mindset shown in the two directorates under the body; All India Radio or Akashvani, and Doordarshan, the television broadcaster. In fact, till 1997, both had been directly under the Ministry of Information and Broadcasting, but had been given this separation to be able to function in a “fair, objective and creative manner”.
The government had appointed a committee under Sam Pitroda, a man who is credited for helping Prime Minister Rajiv Gandhi bring the telecom revolution to India in the 1980s, to present a report on the function of Prasar Bharti. The report batted for more autonomy for the broadcaster, but went further and suggested that it also be open to use private sources of funding and monetizing its assets. In an event to release the report, Pitroda said that the broadcaster must “look at public interest and not just government interest”. Along with input on technology, human resource and content, the two volume report (which had the current CEO as a member) also delves into government and organisation. The suggestions include transferring complete ownership and management of assets to Prasar Bharti to make the organisation administratively and financially autonomous of the government, and setting up a regulatory body to ensure public accountability of all content on their radio and television networks, while acknowledging that the state does have a distinct requirement to “broadcast messages and accomplishments of public interest which can be met by using existing public and private broadcaster infrastructure”.
The report was submitted to the government in February 2014, and is “under consideration”. It will be up to the next government, to be formed in mid-May, to take action, especially in light of the recent controversy.
Not all are convinced of real change taking place on the ground. In editorial a few months before the report was released, the Pioneer suggested that “the Government supports the idea of an autonomous public broadcaster, in practice it has never been able to let go. Unless this fundamental dichotomy is resolved —either the Government gives up control or relinquishes the autonomy idea — the Government will continue to have a complicated relationship with Prasar Bharati, no matter how many expert committees it sets up. In the meantime, the tax-payer-funded broadcaster will continue to drain the exchequer and be of even less use to the public.” Others, such as media analyst Sevanti Ninan of The Hoot even questioned the genuine interest the government has in reforming the broadcaster by initiating the Pitroda expert committee, asking: “I don’t know why they are undertaking this just before the elections time because if there are radical recommendations there is no time to implement them.” In an article on the subject she addresses the crucial question of attracting talent, writing that “to attract the best personnel the salary/ package should be linked with the market compensation. The tenure of full time members should be for a period of five years and for the Independent Directors for a period of three years. So, no more pegging salaries at a level that only attracts applications from former government personnel. The CEO of Prasar Bharati so far, in its 16 years of existence, has always been a former IAS officer.” There are also serious updates needed in technology upgradation, content and presentation of the news.
For the moment, Doordarshan is thinking about probing into the matter of the edited Narendra Modi interview. But the larger problem cannot be solved on a case-to-case basis. Since 1996, Pitroda’s would be the fourth panel the government has created to look into this issue of Prasar Bharti. It would well be worth the effort for a new government to give the public service broadcaster to the public.
