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It has less than six months since Divyendra Singh Jadoun, the 31-year-old founder of an artificial intelligence (AI) powered synthetic media company, started making content for political parties in India. Within this short time he has risen to be known as the “Indian Deepfaker” as several political parties across the ideological spectrum reach out to him for digital campaigning.
Jadoun’s meteoric rise has a lot to do with the fact that close to a billion people are voting in India’s elections, the longest and largest in the world, which started last month. He says he doesn’t know of a single political party that hasn’t sought him out to enhance their outreach. “They [political parties] don’t reach out to us directly, though. Their PR agencies and political consultants ask us to make content for them,” said Jadoun, who runs the AI firm Polymath, based in a small town known for its temples in the north Indian state of Rajasthan and which has nine employees.
In India’s fiercely divided election landscape, AI has emerged as a newfound fascination, particularly as the right-wing ruling Bharatiya Janata Party (BJP) vies for an unusual third consecutive term. The apprehension surrounding technology’s capabilities in a nation plagued by misinformation has raised concerns among experts.
Jadoun says his team has been asked many times to produce content which they find highly unethical. He has been asked to fabricate audio recordings that show rival candidates making embarrassing mistakes during their speeches or to overlay opponents’ faces onto explicit images.
“A lot of the content political parties or their agents ask us to make is on these lines, so we have to say no to a lot of work,” Jadoun told Index on Censorship.
Certain campaign teams have even sought subpar counterfeit videos from Jadoun, featuring their own candidate, which they intend to deploy to discredit any potentially damaging authentic footage that surfaces during the election period.
“We refuse all such requests. But I am not sure if every agency will have such filters, so we do see a lot of misuse of technology in these elections,” he says.
“What we offer is simply replacing the traditional methods of campaigning by using AI. For example, if a leader wants to shoot a video to reach out to each and every one of his party members, it will take a lot of time. So we use some parts of deep-fakes to create personalised messages for their party members or cadres,” Jadoun adds.
India’s elections are deeply polarised and the ruling right-wing BJP has employed a vicious anti-minority campaign to win over the majority Hindu voters- who roughly form 80% of the electorate. The surge in use of AI reflects both its potential and the concerns, amidst widespread misinformation. A survey by cybersecurity firm McAfee, taken last year, found that over 75% of Indian internet users have encountered various types of deepfake content while online.
Some of the most disturbing content features various dead politicians have been resurrected through AI to sway voters. Earlier this year, regional All India Anna Dravida Munnetra Kazhagam Party’s (AIADMK) official account shared an audio clip featuring a virtual rendition of Jayalalithaa, a revered Tamil political figure who passed away in 2016. In the speech, her AI avatar aimed to inspire young party members, advocating for the party’s return to power and endorsing current candidates for the 2024 general elections.
Jayalalithaa’s AI resurrection is not an isolated case.
In another instance, just four days prior to the start of India’s general election, a doctored video appeared on Instagram featuring the late Indian politician H Vasanthakumar. In the video, Vasanthakumar voices support for his son Vijay Vasanth, a sitting Member of Parliament who is contesting the election in his father’s erstwhile constituency.
The ruling Bharatiya Janata Party (BJP), known for its use of technology to polarise voters, has also shared a montage showcasing Prime Minister Modi’s accomplishments on its verified Instagram profile. The montage featured the synthesized voice of the late Indian singer Mahendra Kapoor, generated using AI.
Troll accounts subscribing to the ideology of different political parties are also employing AI and deepfakes to create narratives and counter-narratives. Bollywood star Ranveer Singh in a tweet last month cautioned his followers to be vigilant against deepfakes as a manipulated video circulated on social media platforms, where Singh appeared to criticise Modi. Using an AI-generated voice clone, the altered video falsely portrayed Singh lambasting Modi over issues of unemployment and inflation, and advocating for citizens to support the main opposition party, the Indian National Congress (INC). In reality, he had praised Modi in the original video.
“AI has permeated mainstream politics in India,” said Sanyukta Dharmadhikari – deputy editor of Logically Facts, who leads a team of seven members to fact-check misinformation in different vernacular languages.
Dharmadhikari says that countering disinformation or misinformation becomes extremely difficult in an election scenario as false information consistently spreads more rapidly than fact-checks, particularly when it aligns with a voter’s confirmation bias. “If you believe a certain politician is capable of a certain action, a deepfake portraying them in such a scenario can significantly hinder fact-checking efforts to dispel that misinformation,” she told Index on Censorship.
Amidst growing concerns, the Indian government rushed to regulate AI by asking tech companies to obtain approval before releasing new tools, just a month before elections. This is a substantial shift from its earlier position when it informed Indian Parliament of not interfering in how AI is being used in the country. Critics argue that the move might be another attempt to selectively weigh down on opposition and limit freedom of expression. The Modi government has been widely accused of abusing central agencies to target the opposition while overlooking allegations involving its own leaders or that of its coalition partners.
“There needs to be a political will to effectively regulate AI, which seems amiss,” says Dharmadhikari. “Even though the Information Ministry at first seemed concerned at the misuse of deepfakes, but gradually we have seen they have expressed no concerns about their dissemination especially if something is helping [PM] Modi,” she added.
Chaitanya Rohilla, a lawyer based in Delhi, who initiated a Public Interest Litigation (PIL) at the Delhi High Court concerning the unregulated use of AI and deepfakes in the country believes that as technology unfolds at breakneck speed, the need for robust legal frameworks to safeguard against AI’s emerging threats is more pressing than ever.
“The government is saying that we are working on it…We are working on rules to bring about or to specifically target these deepfakes. But the problem is the pace at which the government is working, it is actually not in consonance with how the technology is changing,” Rohilla told Index on Censorship.
Rohilla’s PIL had requested the judiciary to restrict access to websites that produce deepfakes. The proposal suggested that such websites should be mandated to label AI-generated content and be prohibited from generating illicit material.
But Indian courts have refused to intervene.
“The information Technology Act that we have in our country is not suitable; it’s not competent to handle how dynamically the AI environment is changing. So as the system is unchecked and unregulated it (deepfake dissemination) would just keep on happening and happening.”
By international comparison, Putin’s ‘win’ in the recent elections in Russia was practically marginal.
Forget the ruthless despots of yesteryear; Putin’s victory could put him in the running for the title of “Worst Dictator Ever” securing as he did, just 87% of the vote and struggling to convince a whole 13% of Russia’s population that he deserves their vote.
Putin’s efforts to reach the dizzying heights of previous autocratic excellence is not without precedent.
Nicolae Ceaușescu, the Romanian maestro of self-delusion, once claimed a staggering 98.8% approval rating from voters who seemingly found his continued leadership irresistible.
And, of course, the multiple successes of Saddam Hussein, who, not content with anything less than perfection, treated himself to not one, but two elections where he waltzed away with a cool 99% of the vote, leaving the remaining 1% presumably too busy planning their escape routes to bother casting a ballot.
Even by recent standards, Putin’s election efforts fall into the ‘must try harder’ category. Take Paul Kagame – head of state in the unquestionably safe state of Rwanda – secured an impressive 98.8% of the vote in 2017. By coincidence, his two challengers were deemed not to have met the nomination threshold by the Rwandan Electoral Commission.
And even by Russian standards, Putin is an under-achiever. The absolutely above board and beyond reproach referendum in 2014 that took place in Crimea saw the Ukranian peninsula experience a collective outbreak of Russiophilia, with a jaw-dropping 96.77% of voters deciding that annexation was their number one wish.
But of course, when it comes to precarious polls, poor Putin is but an enthusiastic amateur of electoral absurdity when compared to North Korea’s Kim Jong Un whose 2019 flawless victory saw him win 100% of the vote. Imagine that, Putin. A leader so popular that no-one felt the need to vote against you.
So, at Index on Censorship, we offer our commiserations to Putin on an election which will inevitably cause him to struggle to look his fellow dictators in the eye. But he should take heart, for in the grand tapestry of dictatorial hubris, he may have fallen short of the coveted triple-digit approval rating, but he’s certainly earned his place in the hall of shame. Bravo!
But in all seriousness, dictators yearn for legitimacy but equally cannot resist inflating their egos with absurd election results. Putin’s 87% victory is merely the latest in a long line of autocrats entangled in their own delusions. For them, the allure of unchecked power is intoxicating, and the illusion of overwhelming support is irresistible. So they manipulate, coerce, and fabricate, all in the name of bolstering their image and maintaining their iron grip on power.
Yet, in their desperate pursuit of approval, they only reveal the hollow emptiness of their rule and the farcical nature of their so-called “elections.”
In the grand theatre of autocracy, where dictators vie for the title of “Most Absurd Electoral Farce,” Vladimir Putin may have inadvertently claimed the crown as the reigning champion of underachievement.
His inability to secure a unanimous victory serves as a glaring reminder of the limitations of his power and the resilience of those who dare to defy his iron grip.
While we chuckle at his inflated ego and his desperate grasp for legitimacy, let us not forget the sobering reality faced by millions of Russians who lack the freedom to express dissent without fear of reprisal.
We can poke fun at Putin’s absurdity but we must also reaffirm our commitment to democracy and freedom of expression, values that remain elusive for too many in Putin’s Russia.
And we stand with the 13%.
The media in Pakistan, a 240-million strong nation, has seldom been free ever since it removed its colonial shackles from the British Raj in 1947. Spates of draconian laws to curb the press were imposed in the three martial law periods, as well as during the democratic governments, spanning the 77-year life of this South Asian nation. These attacks reached new heights in recent weeks, as Pakistan voted in a tense general election. Critical voices from press and civil society were strangled. The military establishment tried to control the media narrative, while internet blackouts became commonplace. And yet despite this, Pakistan Tehreek-e-Insaf (PTI) backed independent candidates bagged the largest number of seats in the national and provincial assemblies, in an upset for the military establishment.
“This is peoples’ reaction against the actions,” Mazhar Abbas, a senior award-winning journalist and anchor, told Index. “This is an eye-opener for those who think the suppression could serve their purpose.”
Independent candidates backed by the PTI, the party of Imran Khan, won 93 seats in Pakistan’s National Assembly or lower house of 264 seats, but will not be allowed to form a government as they were forced to run as individuals. Parties of thrice-prime minister Nawaz Sharif secured 75 seats followed by the Pakistani Peoples Party (PPP) with 54 seats. Given these votes the most likely outcome is a coalition government.
“This is a people’s rebellion against the establishment that keeps curbing the media to promote parties of their own choices,” Aziz Sanghur, a senior journalist and author, said. “This is the 21st century and the age of IT, we must not forget.”
Facing fierce clampdowns on their social media accounts, as well as attempts to impede their election campaigns, the contesting candidates had to be on their toes. They managed to outmanoeuvre the censorship through a variety of means including using all of the social media platforms to their advantage.
“Our social media and IT team kept struggling against the closure of data services and our social media accounts, [by] creating VPN connections and using other means,” Yasir Baloch, a PTI candidate for the Sindh provincial assembly told Index.
Members of his constituency extended their help to Baloch.
“On the election day when data service and mobile phone service was switched off, the people in our constituency volunteered to give our team access to their home wi-fi connections. That was a huge favour for us,” he said.
Conventional canvassing methods also had to be re-assessed.
“We managed to hold our meetings [within] the compound wall instead of open places as we had to face the police crackdowns on our rallies,” he said. “We carried our campaign door to door and women played a leading role.”
But it will be hard for Pakistan to establish media freedoms.
“There have been many draconian laws that governed the media and press, but this time ‘invisible’ hands unleashed gagging censorship, which is unprecedented,” said Tauseef Ahmed Khan, a professor and author of several books on Pakistani media and a media practitioner.
Khan was referring to the constant interventions from the powerful military establishment. Many journalists working for the national television channels spoke to Index on the condition of anonymity. They confirmed the practice of daily intervention by the media wing of the military, known as Inter Services Public Relations or ISPR.
“When they [dictated to] us the news packages in the beginning, I predicted that the days were not far off and that they would dictate the whole rundown,” said a senior journalist, who works with Geo TV, the country’s top private television channel.
“My fears came true as now we get dictation from ISPR on a daily basis, with the advice that the news must be broadcast without attribution,” he said.
Empirical surveys with senior journalists at many independent news channels confirmed this, including ARY, Neo News, Abb Takk, Aaj TV, Hum TV, 92 News, KTN, Express TV, 24 News and Dawn News. These are all top-ranking television channels, watched widely across Pakistan.
“We are obliged to run that news to protect our job,” one journalist said.
The party that won the last general election and was in power from 2018 until 2022 remained a pivotal target of the censorship. Imran Khan, the former cricketer turned politician, led his PTI party. Coming into power for the first time in 2018, Khan had a strong backing from the military establishment, a channel that inherently matters more than popular votes in the country. Catalysing the military support, Khan made full use of censorship and media clampdowns to suppress independent journalists as well as political opponents. Legal cases were registered against media houses, journalists and social media commentators for raising voices against his policies and political discourse.
“Khan in fact torpedoed the financial structure of the media industry, [which] was a fatal blow to the free press,” Tauseef Ahmed Khan said.
Geo News, the most influential TV channel in the country which was critical of Imran Khan and supportive of Nawaz Sharif, was cast out of government sponsored advertisements in 2020, the biggest source of revenue to the industry. It was taken off air in different cities and parts of the country, including the cantonment areas, administered by the military.
But the tables turned when Khan was ousted in 2022 in a no-confidence vote after a fallout with the military. He was jailed for corruption, and later for leaking state secrets.
Tit-for-tat censorship ensued under the new under-the-radar sanctions. Khan’s party was declared proscribed and naming it or Khan on television channels was banned by the military-backed coalition government of the Pakistan Democratic Movement.
No let-up was seen in censorship by the care-taker government appointed in August 2023, which only had a mandate to hold general elections in Pakistan. The caretaker government under Prime Minister Anwar ul Haq Kakar took more stringent measures to black out Khan and his party from the mainstream media.
The undeclared news boycott of Khan’s party continued until the election day on 8 February 2024, while its supporters ran a robust campaign on social media. His party was denied the opportunity to contest the election under the pretext of the party’s failure to hold intra-party elections, a constitutional prerequisite for a political party to become eligible for general election participation.
Frustrating the party’s social media ‘warriors’, the authorities clamped down by switching off internet networks countrywide repeatedly over recent years, usually targeting social media or messaging services.
“Curbing internet access during elections strikes at democracy’s heart, betraying human rights,” Surfshark, a media watchdog said in a statement.
On the very day of elections on 8 February, a complete shutdown of mobile services crippled journalists in the field who were covering the elections. The Pakistan Telecommunication Authority, the state-regulator, said it had decided to do so in view of the worsening law and order situation.
“The decision to suspend telecommunications and mobile internet services on election day is a blunt attack on the rights to freedom of expression and peaceful assembly,” Amnesty International reacted.
The failures of the mainstream media alarms media pundits, who see an ominous trend in the coming weeks.
“This is very unfortunate that the mainstream media seem to have lost its credibility against the social media in the country,” said Sohail Sangi, a veteran journalist, who has served imprisonment in dictatorial regimes for raising his voice for press freedom.
It is feared that propaganda will replace factual news.
“We know that on social media, largely unauthentic info goes viral and its impact is huge,” Tauseef Ahmed Khan said.
“This might transform the media landscape in the country if things are not fixed.”
Happy New Year – I hope…
Entering a new year typically encourages us to reflect on the past 12 months and consider the impact of what is likely to happen in the next 12. Depressingly, 2023 was yet another year marked by authoritarians clamping down on freedom of expression and harnessing the power of digital technology to persecute, harass and undermine those who challenge them.
Not only did the tyrants, despots and their allies attempt to again crack down on any seemingly independent thought within their own territories, several also sought to weaponise the legal system at home and abroad through the use of SLAPPs. Several EU member states, especially the Republic of Ireland, as well as the United Kingdom have found themselves at the centre of these legal attacks on freedom of expression.
SLAPPs weren’t the only threat to freedom of expression in 2023 though – from the crackdown on protesters in Iran, to the ongoing conflict in Ukraine, the continuing repressive actions of Putin and Lukashenka, the end of freedom of expression in Hong Kong, the increasingly restrictions imposed by Modi, the latest war in the Middle East and the ongoing attacks on journalists in South America.
My depressing list could go on and on. However, we desperately need to find some hope in the world, so Index on Censorship ended 2023 with our campaign entitled “Moments of Freedom”, highlighting the good in the world so let’s carry on with that optimism. A new year brings new beginnings after all. So let’s focus on the new moments of light which will hopefully touch our lives this year.
Half the world’s population will go to the polls this year. That’s an extraordinary four billion people. Each with their own aspirations for their families, hopes for their country and dreams of a more secure world.
As a politician it should come as no surprise to anyone that I love elections. The best campaigns are politics at their purest, when the needs and aspirations of the electorate should be centre stage. Elections provide a moment when values are on the line. How people want to be governed, what rights they wish to advance and how they hold the powerful to account. These are all actioned through the ballot box.
There are elections taking place in countries significant for Index because of their likely impact on freedom of expression and the impact the results may have on the current internationally agreed norms, including Taiwan, India, Pakistan, Bangladesh, South Africa, Russia, Brazil, the European Union, the USA and the United Kingdom. And given current events we can only hope for elections in Israel to be added to the list. The list goes on with each election posing different questions and the results having a different impact on the current world order.
Many other human rights organisations will talk about the importance of these elections for international stability, and rightly so. At Index we will focus on what these elections mean for the dissidents, journalists, artists and academics. Our unique network of reporters and commentators around the world will allow us to bring you the hidden stories taking place and will highlight the threats and opportunities each result poses to freedom of expression. As with 2023, 2024 will be a year where Index hands a megaphone to dissidents so their voice is amplified.
The rallying cry for 2024 must be: “Your freedom needs you!” If you are one of the four billion remember that your ballot is the shield against would-be despots and tyrants. It is the ultimate democratic duty and responsibility and the consequences go far beyond your immediate neighbourhood – so use it and use it wisely.